Lucas van Schijndel appointed new MD of La Place

3 June, 2025

Effective June 1st, La Place will welcome Lucas van Schijndel as its new Managing Director. He takes over from Ernest van de Voort, who temporarily filled the role last year. Lucas’ appointment is within the independent La Place organization, meaning there is no change within Vermaat Group.

Lucas will be responsible for the daily management of La Place, focusing on the growth of this successful foodservice formula. This development is based on a new strategic direction with a focus on younger customers and sustainability. Various teams from Vermaat’s Service Office, including the La Place formula team, the La Place Business Unit, HR, and IT, will collaborate with Lucas. Van Schijndel states, “La Place is a beautiful brand with a rich history and a promising future. I look forward to working with the team to further build a future-proof position in the world of fresh, artisanal food and drinks.”

Lucas van Schijndel began his career in the hospitality sector after studying hotel management and strategic marketing in Maastricht. He brings extensive leadership experience from well-known companies such as BMW and Louwman. Van Schijndel has a passion for food, drink, and hospitality. This passion, combined with his customer-centricity, entrepreneurship, and strategic leadership, makes him a valuable asset to La Place.

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