Where we shape
culinary experiences
Countries
The Netherlands
The Netherlands is Vermaat’s home market. What began as a small family delicatessen in 1978 has grown into the nation’s leading premium catering specialist. We continue to focus on sustainable growth and innovation within the catering and hospitality sector, maintaining our top position here and sharing our best practices internationally through our Dutch Centre of Excellence.
Germany
In the German catering market, we’re quickly establishing a strong presence through three distinct labels: L & D, KOCH, and TMC, Tailor Made Catering. With over 120 locations in the German Business & Industry segment, we currently hold the third position. Our rapid growth in Germany reflects the market’s demand for high-quality, customized hospitality solutions, which also includes the successful launch of our innovative food delivery platform, Join Program, in the Berlin region.
France
Serenest is our premium corporate catering label for the greater Paris region, known for emphasizing fresh, high-quality ingredients. The company sources over 95% of its products daily from the renowned Rungis market and local producers, ensuring seasonal and fresh meals for its clients. By blending traditional culinary expertise with contemporary demands, Serenest continues to play a significant role in the French corporate catering landscape.
Corporate
Within the European corporate catering market, Vermaat stands out as the premium catering partner for over 500 corporate locations. With our unique food hospitality concepts, we create a comfortable and inspiring atmosphere in every office environment. Each solution is carefully tailored to the unique traits of our business partners, strengthening company culture and enhancing the brand experience for staff, business associates, and visitors alike.
Join Program: Redefining office food
Join Program aims to make work the best place to eat. We knew there had to be a different way within the corporate catering market, and since 2022, Join Program has been delivering on its ‘uncatering’ promise: offering delicious, restaurant-quality meals that fuel people, foster connection, spark creativity, and make sustainability second nature. No hassle, no waste – just effortless ordering, payment, and rating through the Join Program app. Featuring only fresh, seasonal, plant-minded ingredients and bold flavors, this isn’t just lunch. It’s culture. It’s community. It’s the future of food at work – a fresh, disruptive, and delicious approach to making it the best place to eat.
Highlights
Colleagues
Corporate locations
Daily guests
Operated Area
NL / BE / FR / DE
Healthcare
Vermaat Netherlands is the market leader in commercial healthcare catering services. Since 2023, we’ve also expanded our activities into the Belgian and German healthcare markets. In half of all Dutch hospitals, we manage all-day food hospitality and retail services. The guests we serve in our restaurants and through our convenience formula, DAY, include hospital staff, visitors, and patients.
Highlights
Colleagues
Hospital locations
Daily guests
Operated Area
NL / BE / FR / DE
Leisure
Vermaat has been active in the leisure segment since 2002. Our business partners are as varied as the leisure sector itself: from the ARTIS Zoo to the Railway Museum, and from the Fenix Museum to Circuit Zandvoort (Formula 1). For each, we create tailor-made hospitality experiences that seamlessly align with our partners’ visions and our guests’ expectations. For instance, at the Rijksmuseum, widely known for its masterpieces, we’ve created our fine-dining restaurant RIJKS*, which has been honored with a Michelin star, to meet that same standard of quality.
Highlights
Colleagues
Leisure locations
Daily guests
Operated Area
NL / BE / FR / DE
Vermaat Events
Vermaat Events is a full-service culinary hospitality partner for business-to-business experiences of all sizes, up to large-scale (sporting) events like the KLM Open and Dutch Grand Prix, as well as Michelin award dinners. For each of our 5,000 events annually, we deliver bespoke services. With our culinary signature, carefully selected hosts and hostesses, and meticulous execution down to the last detail, we aim to deliver a complete and memorable experience at every hospitality level.
Highlights
Events per year
Daily guests
Operated Area
NL / BE / FR / DE
Travel
In the travel sector, we are a key airport food partner with a broad portfolio of proven landside and airside restaurants. We’re also committed to carefully monitoring the guest and food profiles of airport passengers to meet today’s evolving expectations. Beyond public areas, we are the food and hospitality partner for several premium lounges, VIP centers, and airline lounges, creating tailor-made hospitality experiences for their members.
Brands
With La Place, Stach, and DAY, Vermaat owns and operates several international restaurant and convenience formulas. Alongside our own brands, we also collaborate with a variety of well-known partner-branded formulas, such as Itsu, Poke Perfect, Carluccio’s, Tony Loco, Frites Atelier, Salsa Shop, and The Butcher. As a partner, we’re known for the consistent quality we deliver in every detail. For formula development, our business partners can rely on our food hospitality expertise to stay relevant and on trend.
Our brands
Partner brands
