We are proud to introduce our latest whitepaper, Guestify, which puts the spotlight squarely on your most valuable asset: the guest, or rather, your employees. Every day, we welcome over 200,000 guests in our restaurants across various companies in the Netherlands, Germany, and France.
This trend report, available for free download at the bottom of this page, is designed to help you understand the diverse needs of the guests in your company restaurant, offering inspiration through trends, data, and expert insights. And, of course, we let the guests speak for themselves.
Evolving workplace dynamics
Guestify builds on insights from our two previous whitepapers, which explored the employer’s perspective. Our first edition, ‘Clubhousification’ (2021), navigated the uncertainties and challenges surrounding the initial return to the office. The second edition, ‘Magnetize’ (2022), emphasized the growing need to attract employees back to the office, addressing the resistance that emerged due to the perceived advantages of working from home.
Bridging expectations
Now, two years later, we face a new challenge. Are you experiencing a growing gap between your expectations as an employer and the wishes of your employees? How can we effectively balance these complex needs and sometimes conflicting interests? Guestify answers these questions by examining the different generations in the workplace across four crucial themes: sustainability, vitality, technology, and connection.
No one-size-fits-all approach
Guestify decisively concludes that there is no single ‘typical guest.’ Today’s workplace spans four distinct generations, from the newly graduated 18-year-old from Generation Z to the Baby Boomer nearing retirement. Each generation has unique needs, wishes, and worldviews. Therefore, a ‘one-size-fits-all’ approach simply won’t work. For an effective strategy, balancing and personalization are essential, especially concerning personal preferences related to food, drinks, and overall work culture.
Our invitation: Partnering for a guest-centric future
Guestify is all about understanding and truly engaging your guests. Based on the insights from this trend report, we invite you to collaborate with us to identify and connect with your employees. We believe attractive employers go far beyond just the company restaurant.
This whitepaper offers a broader view, packed with inspiration and insights from numerous studies, expert interviews, focus groups, and surveys. In this way, we hope to contribute to a future-proof and guest-oriented company restaurant, making it an integral part of a more attractive workplace.
